In 1994, Peter Cameron started an insurance broking firm in Armidale.  Peter is an Armidale local, having always lived here. The principal value, central to his business, is ensuring a fair deal for all.  Peter built the business from nothing to the successful business it is today, employing nine staff. His business has prospered because he has attracted both loyal staff and loyal customers and always treats them extremely well.  Peter is a very keen golfer in his spare time, always working to improve on his handicap of 16.